LA SEGUNDA Café
What: La Segunda is a historic monument of Ybor City. Established in 1915, they’re famous for their authentic Cuban bread which is used by restaurants across the Bay and the country on a daily basis. Our task was to raise awareness and drive engagement on social channels for both Tampa locations.
How: We gave their social media—primarily Facebook and Instagram—some fresh-baked personality perfectly paired with irresistible imagery.
Social Posts — La Segunda Ybor and Kennedy Café Locations
Results:
In January 2019 alone, our digital efforts included,
27.2% month-over-month increase in web traffic
Paid/social campaign was directly responsible for 84% of this increase
SEO was directly responsible for 8.5% of this increase
3.8% month-over-month increase in search traffic
10% month-over-month increase in menu downloads