ZooTampa at lowry park

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Creatures of the night at zootampa

What: Develop a campaign to drive attendance to ZooTampa’s annual Halloween Event, Creatures of the Night, featuring 2018’s icon — Medusa. Because the Zoo caters towards younger children, it was important to make it clear that Creatures is a fun-for-the-whole family kind of event. It is not a Halloween Horror Nights or Howl-O-Scream, but your two-year-old and your ten-year-old can both enjoy this event together!

How: We grabbed Medusa by the snakes, playing with her story and her iconic look to create thrilling visuals across the campaign. The idea for an animated spot won the day as it would appeal to a wide range of young children while remaining approachable to their parents — reassuring Tampa Bay mothers that this event is child friendly.

:30 Radio

Tandem Billboards I-275 and I-4 Junction

Results

8% Attendance Increase YOY

Top 4 Highest Attendance Days of 2018

40,105,295 Impressions

Yielded 2x CTR of 2016 & 2017 Campaigns

Awards

Silver ADDY — Integrated Campaign