Flash back to my trip to France this past summer! Enjoy...
Bonsoir Soleils!
As I boarded my flight from Orlando to Atlanta on my way to Paris, France three days ago, I was expecting a monotone, lackluster safety lecture, barely audible through a garbled intercom, from a flight attendant who had demonstrated how to put on a seat belt too many times. What I witnessed was, in fact, the most entertaining safety demonstration in my (albeit, limited) history of flying.
I’m not sure when the trend of making safety videos trendy started, but Wieden + Kennedy, New York, did a meme-tastic job with their “Internetest safety video on the Internet” for Delta Airlines. It was definitely an interesting choice, creatively, because a lot of the references were lost on their older demographic. It was obvious as passengers such as myself and the woman next to me chuckled at each random guest star, while the older gentleman to my left looked at me questioningly, missing the joke. However, for those of us who understood, I think it made a normally mundane formality, surprisingly enjoyable. Check it out:
Did you catch all the references? From Keyboard Cat, to double rainbows, to the ice bucket challenge, this video is a gem of internet pop culture. Although the humor does take away some of the seriousness of a safety announcement, I think it is more engaging than a traditional demonstration. By drawing more attention to the video, the essential message of safety can be delivered more efficiently.
Lastly, Wieden + Kennedy was smart with the final edit of the video. The essential safety information is consistently shot and broken up with pop culture references and cameos pasted before or after. With this format, new trends can be added as they occur so the video can maintain its relevance.
Personally, Doge’s cameo was my favorite.
You can head over to Adweek to read more about it in their Ad of the Day spot.
Stay tuned to my blog over the next month to follow me on my adventure in France!
For now, bonne nuit!
Stay shiny my friends.
xoxo, Kelsie